Is Influencer fraud a part of the influencer marketing industry?

But, influencer fraud has been a part of the influencer marketing industry in recent years. This has created more awareness among digital marketers and brands. The criteria for selecting the right influencer is no longer limited to their follower counts and reach. Now, the rate of engagements is considered to be more important.

What is a 'influencer' account?

The ‘influencer’ is based in an area of the world that has nothing to do with their followers. An account primarily has followers based in the United Kingdom, but the ‘influencer’ is listed as being from Russia or Saudi Arabia etc., is almost always a fake account.

Why do brands need a tech based influencer profile?

Tech based solutions allow brands and businesses to quickly locate the right influencer for them, as well as separate fake influencers from the real ones. Brands, by looking at a profile’s earned media influencer statistics, can also better prepare their marketing budget.

How do you know if an influencer is real or fake?

An account primarily has followers based in the United Kingdom, but the ‘influencer’ is listed as being from Russia or Saudi Arabia etc., is almost always a fake account. There are other influencer metrics that can be used to gauge whether the influencer is real or fake.